Analysis of Target Market of Woolworths Limited - Free Samples

Explain Of Target Market of Woolworths Limited? Woolworths Limited is of the leading company of the Australia that is also known as Woolworths Supermarkets. The company provides various retail products and services to their customers at the reasonable price as compare to others. In addition to this, it is also important to know that, the company is also use target market strategy to promote and sell their products in the market (Woolworths Limited. 2017). For example, mainly, Woolworths is targets the high income earners customers in the market in order to maximize the level of profit. In addition to this, the company is also targets the people of all the age groups in the Australia those require quality products. Moreover, it is also accessed that, in order to target the customers, the company considers several segmentation characteristics of the customers including demographic, psychographic, geographical, and behavioral factors. Â  For instance, the company considers demographic factors in order to target their customers and s ell the product. As per the demographic characteristics, Woolworths is targeting their customers on the basis of customer’s age, income level, educational level, gender, employment status, saving patterns etc. This strategy is helping the company in targeting a specific class of customers (Pride, Hughes, and Kapoor, 2014) On the other hand, based on the psychographic characteristics, the company Woolworths involves various factors associated with the target customers such as: personality traits, lifestyles, attitudes, expectations, activities, values, opinions, interests, lifestyles. By characterizing these factors about the customers, the company design and provides products in the market in order to satisfy all the needs and wants of their customers in an effective and proper manner. Along with this, it is also found that, Woolworths is also characterized their customers or target market by considering several geographical factors including local, state, regional or national marketplace segment. This method allows the company to effectively and properly provide the products at the right time at the right place. In addition to this, geographical factors are also help the company to reach the customers (Mooij, 2010). At the same time, the behavioral factors are also involved when the company targets its customers from the market. For example, as per this, the company targets the customers on the basis of product usage rates, brand loyalty, user status etc. This is also helping the company to make more profit from the market. On the basis of these characteristics of customers, it can be said that, Woolworths Limited is making and creating their marketing strategies, tactics and methods in order to attain strategic organizational goals and objectives effectively. In the same way, the company is targets their consumers on the basis of these characteristics or factors and offers the products and services based on these factors. Overall, it can be said that, Woolworths Limited is creating products, differentiation, and target market, marketing and other business strategies based on these features or characteristics of the customers that allowed the company to effectively target the customers (Lancaste r, and Massingham, 2010) Lancaster, G. and Massingham, L. (2010). Essentials of Marketing Management. UK: Taylor & Mooij, M.D. (2010). Global Marketing and Advertising: Understanding Cultural Paradoxes. Pride, W., Hughes, R. and Kapoor, J. (2014) Foundations of Business (4th ed.). USA: Cengage Woolworths Limited (2017). About Us. Available At: https://www.woolworthsgroup.com.au/ {Accessed on: 20 May 2017}

A guide to critical thinking and argument with readings Essay

A guide to critical thinking and argument with readings - Essay Example Current Issues and Enduring Questions is a book, which contemplates on the elements and fundamentals of critical thinking. The authors presented arguments and literature materials from various sources in order to support the conclusions conveyed by the book. It is divided into two significant chapters, which makes it a complete package for the readers to understand the ideas the book aims to impart to the intellectual market it serves.Critical Thinking, the title of the first chapter of the books presents the various elements of critical thinking by presenting several arguments which significantly represents each major element of critical thinking.The first subchapter presents the argument regarding driver's licenses and photographic identification. The authors expounded the tribulations the present transportation system and person identification industry faces. Numerous accounts of the dilemma are seen on both parties of the drivers and the traffic enforcers, as well. Hence, it nece ssitates critical thinking. As the introductory subchapter, it represents the element of identifying the subject of critical thinking and expounding several manipulative ideas governing the subject.The second part of the first chapter is a widened and deeper analysis of the first subchapter. It concentrates on the deeper societal issues of driver's licenses. It presents facts on why these matters and issues call for critical thinking and its three major elements, which is comprised of imagination, analysis and evaluation. Writing as an integral part of critical thinking is beyond doubt. This fact is introduced in the third subchapter. Theoretically, writing as an intellectual way of evaluating and interpreting different aspects of man's life has become a myth for the ordinary man. However, this subchapter presents reliable evidences which attests for the critical thinking attributes of writing. It also enumerates the elements of critical thinking, which are widely fulfilled by writing. The fourth subchapter, hypothetically, encompasses the heart of the chapter. Entitled "A Checklist for Critical Thinking," it details the elements of critical thinking and describes the impact of each element on man's critical philosophy. It itemizes each element and differentiates one from the other, which makes it comprehensible for the readers to identify one element from another. The fifth subchapter represents the exercise part for the readers. It comprises of an essay of Alan Dershowitz illustrating critical thinking, which is entitled, "Why Fear NationID Cards" Hence, the readers are able to apply the elements learned in the previous chapters by reading the essay. At the same time, it also supplements additional information regarding the issue of National I.D. cards. The sixth subchapter puts forward a casebook on examining assumptions. It presents two literature materials, which are both essentials on evaluating the underlying important procedures on assumption evaluation. This subchapter includes the articles, "A Proposal to Abolish Grading" and "Test for Aptitude, Not for Speed" by Paul Goodman and Howard Gardner, respectively. Both materials identify the values tests have in examining assumptions, which is an integral part of critical thinking. The seventh and last subchapter, as a whole, represents a checklist for evaluating letters of response. It comprises of an article by Diane Ravitch, entitled, "In Defense of Testing." This subchapter spells out the necessary factors of critical evaluation of response letters. This proves to be an essential aspect of critical thinking, as proper evaluation gives way for judicious interpretation of various subjects. Chapter 2: Critical Reading: Getting Started Whilst the first chapter concentrates on the essential elements comprising critical thinking, this second chapter focuses on the aspect of critical

Stallings Culture of the Savannah River Valley Assignment

Stallings Culture of the Savannah River Valley - Assignment Example The names island is situated eight miles from Georgia. Since the 1850s, archeologists have been reviewing the site and eventually proved that the site is one of the utmost significant locations in the history of United States (Sassaman 79-104). Over the past 140 years, more than 12 excavations have been conducted on the island by archeologists and looters. The existence of intensive prehistoric habitation, shell mound, and archeological deposits makes Stallings culture as important. The author, Kenneth E. Sassaman has tried to focus on the activity of the people of the Shoals. The first argument of the author is to present a story about the fall and rise of the Stallings culture. The second argument is to discuss the story of archeology which helps to enlighten the history of Stallings. The author wants to highlight the Stallings culture and bring it back to life with archeological interpretations and excavations. The Stallings culture has gained attention for many decades by archeological. This is mainly due to its setting within a place and time of many archeological deposits such as soapstone artifacts and fiber-tempered pottery. The author vividly described the reason behind the importance and flourish of Stallings culture for over 300 years. The author initiates with the argument of the population of the South-east coast and America. Kenneth explains the history of the Late Archaic culture of the Savannah River valley with a chart. The chart is based on the radiocarbon age. The Stallings fiber-tempered pottery and its technologies are introduced by the author to provide evidence on the importance of Stallings culture. Kenneth also focuses on defining the geographical, typological and chronological parameters ceramics as an evidence to focus on the Stallings culture. Several controversial theories of the people of Stallings have been offered by Kenneth.